The Plain Jane Cafe - At a corner

The Plain Jane Cafe, A Cafe Of Swiss Roll – Serangoon, Singapore

After weeks of opening, The Plain Jane Cafe has been the talk of the town. Many might already have been aware that it was opened by Rich & Good Cake Shop, fame for its tiny Swiss Roll in dozen of flavours.


When I arrived at The Plain Jane Cafe at about 4 pm on a Saturday afternoon, I saw the display counter empty and my heart sank. After enquiry, I understand they have a handful in the kitchen. What a relief!!


The Plain Jane Cafe - Counter


The Plain Jane Cafe - At the Entrance


Neither the interior of the cafe, nor its cake were a Plain Jane. The cafe was dressed in a vintage ambience. You could identify lots of element. One big factor was the tile floor, others contributed by the ornaments.


The Plain Jane Cafe - Menu


The menu is definitely not The Plain Jane either. Beside the Swiss Roll and some other slice cakes and pastries, light meals such as Cold Udon Salad, Japanese Curry with Onigiri and Quesadilla with Spicy Mayo were offered. Others include seasonal brunch.


The Plain Jane Cafe - Matcha Swiss Rolls


The Plain Jane Cafe - Chocolate and Raspberry (right) Swiss Rolls


The Swiss Roll offered by The Plain Jane Cafe differ from Rich & Good. Its Swiss Roll were large withe thin spong and lots of cream. It is the cream that provides the flavour of the roll. If cream is what you love, this is made specially for you. The Plain Jane Cafe whipped numerous flavours of Swiss Roll; Original (Vanilla), Chocolate, Salted Caramel, Matcha, Earl Grey, Thai Milk Tea, Raspberry and Yuzu.


The Plain Jane Cafe - Earl Grey and Thai Milk Tea Swiss Roll


We tried a handful of the flavours, Raspberry, Matcha, Earl Grey, Thai Milk and Chocolate. All were equally good. We can’t decide which we prefer better; RaspberryMatcha or Earl Grey. All were lightly sweetened. Chocolate was the heaviest in terms of taste and flavour; and was the sweetest too.


The Plain Jane Cafe - Cappuccino


At The Plain Jane Cafe, they uses the Handlebar Espresso by the Gentlemen’s Coffee Company. It is a medium roast with medium acidity, full body with mainly caramel and dark chocolate flavour note cum medium winey and smokey hint. It was quite a balanced cuppa.


The Plain Jane Cafe uses Ette Tea. A number of tea variety were offered.



NAHMJ Verdict


The Swiss Roll baked by The Plain Jane Cafe is lightly sweetened, in general. Though this may not be true for the Chocolate flavoured one. There were also free Wifi but it was a little too slow.

A great addition to the neighbourhood.




The Plain Jane Cafe

Block 211 Serangoon Ave 4 #01-10  Singapore  211
Tel: +65 6281 2477



Opening Hours


Thursday – Tuesday  1000 to 2200


Getting There


By Bus:

  • alight at or opp Serangoon Sports Complex along Yio Chu Kang Link   43, 70, 70M, 76, 103, 109, 147, 156, 317
  • alight opp Blk 257 or at Blk 257A along Boundary Road   22, 24, 53, 109, 156, 315, 853



  • Circle or North East line – Serangoon station


Rating: 7.5/10